Let me make one thing crystal clear. I love Frozen. I love the story. I love the music. I will own a couple of copies when it comes out on DVD, however, with great rewards come great responsibility, at least I think that is what Spider Man said. Here is my list of 5 reasons Frozen could be a curse later for the House of Mouse.
5. This may change the Norway movie in Epcot
O.k, so I needed a number 5. So sue me. Actually don't do that. We're all friends here, right? No one I have ever met has ever sat through the movie at the Norway pavilion more than once. I think its impossible. Anyway, the Frozen meet and greet there has been so popular that what was once only a one-off for the movie has been extended indefinitely. This means that Norway could be a step closer to being Frozen Land which does not sound too bad until you consider what may follow later. In my humble opinion, Epcot is the last bastion for grown ups in Disney. It is filled with fine dining, interesting sites and beautiful architecture. Mostly things that children don't appreciate. If Disney decides to add more and more characters to this park it may lose it's identity and just become Magic Kingdom lite.
4. Does anyone remember The Lion King Part ɪɪ: Simbas Pride?
When Michael Eisner was on his way to being ousted from his perch at the top of Disney management, he green lit a wide variety of straight to video sequel fodder to build up the coffers. Of course, the Disney fans were aghast and well, you know how that story ended. Very forgettable movies that Disney would like to distance itself from. The point I am trying to make is, even though Frozen is a money making machine, it is a movie with a definite ending. Part two will have to be something plausible and that will fit into it's world seamlessly. The former generation of management didn't mind ruffling feathers for the bottom line but I personally hope that the current regime is more mindful of what a Disney movie should be about.
3. Pixar needs to step up
Since Disney made John Lasseter the chief creative officer of Walt Disney Animation Studios in 2006, he has been involved in every project. This has been an enormous boon for Disney Animation but it may have come at a cost to Pixar. Who can say how many ideas that he has shared with Tangled, Wreck It Ralph or Frozen that would have wound up in a Pixar production? The scrapping of "The Good Dinosaur" to the back burner may have been the first crack in Pixar's armor. There are those that would argue that both studios are owned by Disney so what's the difference but if you look at the trajectory from Entangled to Frozen, then Pixar's Cars 2, Brave, and Monster's University it seems fairly obvious that Disney Animation Studios is the one with the most momentum.
2. Star Wars better deliver
There are 4 billion reasons that Star Wars had better deliver. When Disney agreed with George Lucas to buy his creation, Star Wars for 4 billion dollars, I actually talked to some people who thought it was a bad deal. Really? Disney has never had a problem getting the attention of young girls to the parks. Boys were a trickier problem, and one that Disney was only too happy to throw money at to fix. Marvel was the first acquisition, which included thousands of male-friendly characters all within a universe of compelling action stories. I thought the deal was a no-brainer and I believe that the Iron Man, Captain America and Avenger franchises are only scratching the surface.
Star Wars is a different egg altogether. The Marvel deal may have had the general public scratching their heads but the Star Wars buyout came with something extra. Expectations. And a lot of them. Star Wars is one of a handful of films that define many young men's lives. The first movie (Don't get me started on the prequels) bordered on a religious experience by some and no movies universe comes with such finger wrangling and inspection. A faulty start by this franchise could be disastrous and the huge success by Frozen only underlines what a risky maneuver they are undertaking.
Disney's revenues for the last quarter were up a staggering 33%. Frozen is one of the biggest reasons. It is the gift that keeps on giving. Revenues will be pouring in for years and years to come thanks to DVD sales, theme park attractions, toy sales, etc.
Shareholders want to see this kind of growth every quarter and the expectation to keep it going is enormous. A balance between the artists and accountants must be reached. There is always a fine line between satiating a hungry consumer and flooding the market. Now, if you will excuse me, I have to go see my favorite movie before it leaves the local theater.
Don't agree with my list? Want to vent? Let me know! Send me a message at firstname.lastname@example.org and let me know your side!